Augmented Reality Campaign by Hungama Digital Media at the Auto Expo

The Augmented Reality campaign conceptualised and designed by Hungama Digital Media for Mahindra XUV500 became a huge hit at this year's Auto Expo. This is one of the first times that such an AR campaign has been brought to life giving the consumers at the show a lifetime memory. Those attending Auto Expo, stood a chance to experience augmented reality first hand, where they could virtually experience cheetah by their side, including petting the wild animal! By standing on the floor near the XUV, a big screen over the XUV shows a cheetah walking in and standing next to the visitor. It's a total visual treat when the image is captured, it shows the visitor with the car and the cheetah with a watermark on the image – Me with the cheetah! - XUV500. With such exceptional visuals, the consumers are left spellbound surrounded by the raw beauty of the cheetah on the mechanical lines of the cars.

Hungama created a website and WAP site for Mahindra which allowed users to feel like they are at the Auto Expo. The homepage shows layout of the Mahindra stall as it is on ground. The website also has links to Social Media destinations of various brands, shares functionality & an inquiry form. Besides this, Ipad applications, digital brochures, cut out applications are also created by Hungama.

Hungama Digital earns the coveted Facebook's 'Most Preferred Marketing Developer' badge

afaqs.com, May 9, 2012

The Digital Services division of Hungama Digital Media Entertainment Pvt. Ltd. conferred with the Preferred Marketing Developer (PMD) badge by Facebook. PMD is given to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights. The badge is for companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook's native tools.

Commenting on this Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media, said, "Being among the few companies worldwide to earn 'Preferred Marketing Developer' badge underlines our ongoing investment in providing cross-channel interactive solutions to clients across various verticals. In a digitally connected world, it is important to engage the consumer where he spends most of his time; the Social Media plaform, espcecially Facebook, has emerged as the new media real estate where brands can build greater engagement and interaction with the the consumer.
More >

We are always on a lookout for young (at heart), enthusiastic, and spunky individuals to lend their best efforts, time, and personality to this humongous family called-Hungama. If you feel we ought to check you out, we most certainly will.